MTRCB Launches its 2015 TV and Film Infomercial**

launching of new infomercialHello Sweeties!

While my children were still toddlers, my husband and I were very careful about what we watch on television or even say out loud. My mother always says that little pitchers have big ears. The kids then to repeat words or phrases (sometimes over and over again) that they heard on television.

As parents we have to be doubly award of this and as much a possible prepare ourselves for the eventual questions about words and or scenes the kids don’t understand.

It makes me glad that the Movie and Television Review and Classification Board (MTRCB) kicks off their 30th year Anniversary launched a new infomercial, Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.

behind the scenesbehind the scenes (3)The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB’s classification ratings. Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them.

1Details of the infomercial were discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being Co-Chairpersons of the Infomercial Committee.

launching of new infomercial (2)The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see.

As Parents and guardians, I feel that we need to be aware of what our children read, listen and watch. It is not really about trying to suppress their curiosity or  bar their access to knowledge it is more like being prepared to answer their questions and queries when the time comes.

The infomercial aired in television networks and theaters nationwide.

Until next time!

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**Press Release from MTRCB


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